Global Strategy Factbook

[under an NDA 🔒]

The following project was carried out for a large-scale global FMCG company in 2022, spanning about 12 weeks. As macro-level decision-making encompasses a lot of data, of various types, this project demanded structuring and re-visualizing. The deliverable - a factbook represents the positioning and overall global strategy of the company and prospects for the years to come.

the CHALLENGE was to create a coherent and updated database from a previous version co-created with the strategic team (2021). Data was altered, updated, and visualized across the timeline from several resources provided.

the OPPORTUNITY was to support the client by taking their vision forward and reinstating their purpose. It showcases an in-detail impact of the region’s social, political, and economic situation on the consumer by analyzing the market. It also discusses sustainable ideas addressing the environment.

the OUTCOME was a compelling digital playbook with different sections representing an overview of multiple areas of the company, and all the strategic elements from the region's operating units.

(Interested in knowing more? Write to me at jayrshah1@gmail.com)