Future State of Data

[under an NDA 🔒]

The following project was carried out for a large-scale global FMCG company in 2022, spanning about 4 weeks. Not only was this my first project, but it was also my first introduction to Big data, and how companies use it to expand their digital presence and connect to larger, and younger audiences.

the CHALLENGE was to generate an appealing, fresh, and new visual identity system for the digital environment. Following the brand guidelines, concepts were built to portray transformation, adaptability, boldness, and new beginnings.

the OPPORTUNITY was to support the client on the visual front. The visual identity system was to be redefined, aligning with the brand identity. New elements and concepts were to be generated, to support and accelerate the understanding of the existing narrative.

the OUTCOME a Visual Identity System with branding, layout, typography, color palette, graphic elements, and a navigation system for presentations, playbooks/ guidebooks.

(Interested in knowing more? Write to me at jayrshah1@gmail.com)